Introducing : nodi rugs

Introducing : nodi rugs

The Nodi journey began with talented New Zealander Olivia Smith, who’s curiosity and appreciation for craft led her to India to learn the traditional technicalities of weaving. After spending time amongst artisan weavers and discovering the beauty of twisted and woven natural fibres, Nodi was born.

With the launch of Nodi Rugs in stores and online, Citta chat to Olivia Smith on all things Nodi.

Let’s go back a bit. What were you doing before starting Nodi?
I was selling rugs and furniture to interior designers in Sydney after having lived and studied in Milan for four years.

Where did the inspiration come from/what was the idea behind Nodi?
I moved to India to learn how rugs were made, not to start a business but just to feed my curious mind. I spent a lot of time in factories really understanding what went into making a rug from raw fibre to finished product, after a couple of months the weavers started asking me what I would do with all this knowledge – so I decided to have some rugs woven and sort of then fell into starting a business.

Nodi Noughts Weave being hand woven by skilled artisans

Nodi Noughts Weave being hand woven by skilled artisans

Where did your love of textiles and design come from?
I think it really began from watching my grandmother make quilts and my mother sew, I was always sewing things as a little girl and was always drawn to different textures and fabrics.

What made you take the leap into starting up your own business?
I came back from my time in India with all these rugs I had designed and decided I should try and sell them and slowly the business naturally formed from there.  

Founder, Olivia Smith, in India checking the yarn quality drying in the sun

Founder, Olivia Smith, in India checking the yarn quality drying in the sun

Do you recall the most pivotal moment in your life/career?
I think there are two – leaving  my home city Wellington at 19 and moving to Milan where I didn’t know a soul nor speak the language and secondly leaving my job in Sydney and moving to India with no idea what lay ahead and stepping into the unknown. Common thread of leaping into the unknown in my life!

What has been the most difficult thing about building Nodi?
There have been many many challenges, the most recent is having a newborn whilst running a growing business! Sleep deprivation and numbers don’t go together!

What do you value in a brand?
Authenticity right the way through.

Adding the finishing touches to the Ribbed Wool rug

Adding the finishing touches to the Ribbed Wool rug

We know you’re very much about sustainability and fair trade. Can you tell us a little bit about how you find your suppliers and what fair trade means to you?
We work with only certified Goodweave factories, who are dedicated to ending child labor, forced labor, and bonded labor in global supply chains. Fair trade to me means working with factories who treat their staff like family – with respect, love and integrity.

Where do you get inspiration for your collections?
Travel and nature are my main sources of inspiration! 

Where do you see Nodi being in 5 years?
I see Nodi  being a global business with a strong team leading the way in the world of rugs.

A traditional wooden loom being set up in preparation for weaving

A traditional wooden loom being set up in preparation for weaving

5 steps to: creating a welcoming guest bedroom

5 steps to: creating a welcoming guest bedroom

How to : style your bedroom for autumn

How to : style your bedroom for autumn